博客來精選推薦Marketing in Asia(三版)
Marketing in Asia(三版)
Marketing in Asia(三版) 評價
網友滿意度：
努力努力~~ 就算上班只有領死薪水
但是加值自己另一個實在的方式就是讀書了!!
當然還有很多原因是為了要考試啦XD
雖然讀書考試真的很辛苦，
只要一想到未來還有機會
可以參與外派的工作
我就又有鬥志了!!!
跟大家推薦讀來相當上手的
Marketing in Asia(三版)
整體的編輯跟內容相當清楚豐富~
推薦給想進修努力的大家噢!
一起加油吧!!
博客來e-coupon傳送門
Marketing in Asia(三版)
本週熱銷商品:
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有機電激發光顯示器技術及應用(第二版)  |
水電實習(二版)  |
商品訊息功能:
商品訊息描述:
●In-Class Activities: These activities are designed to engage students in discussions with the instructor and fellow students. They involve individual and group activities, marketing research methods (surveys, focus groups, and online resources), brainstorming exercises, out-of-class assignments, and personal observations/write-ups. Each activity illustrates a concept from the textbook and typically involves 5 to 15 minutes of in-class time.
●Building Your Marketing Plan. The Building Your Marketing Plan guides at the end of each chapter are based on the format of the Marketing Plan presented in Appendix A. On the basis of self-study or as part of a course assignment, students can use the activities to organize interactions with businesses to build a marketing plan. Students and employers often suggest that a well-written plan in a student's portfolio is an asset in today's competitive job interviews. In Section V of the Instructor's Manual is a comprehensive set of resources to assist instructors in assigning and evaluating student marketing plan assignments.
●Interactive Web Page and Blog: (www.kerinmarketing.com) The blog provides articles on current marketing topics for instructors and students. These 台中水晶專賣店short articles include videos, websites, synopses, and a classroom discussion guides so instructors can emphasize the practical aspects of marketing and help students develop professional marketing skills
●Chapter 19: Using Social Media to Connect with Consumers: Marketing features a dedicated chapter for social media marketing, which is a new environment that is rapidly growing and changing. The authors cover the building blocks of social media marketing and provide interesting, thorough, and relevant content and examples. The authors discuss major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest. They also explain how brand managers and companies can use these social networks to develop marketing actions to accomplish their marketing objectives. Also discussed in Chapter 19 are marketing metrics that are used to measure a company's success with social media marketing. This chapter is one reason why Marketing 12e is on the cutting-edge of marketing education.
商品訊息簡述:
作者： Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2015/06/17
- 語言：英文
Marketing in Asia(三版)
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